The brand SBAM was created by the eccentric and creative mind of Matteo Benettolo in 2016. As a young kid, Matteo was an avid triathlete, back in the days when triathlon was yet to become a fashionable activity. His greatest passion has always been cycling. Long distance cycling.

The brand was created to satisfy his need of having an extremely high quality product,100% made in Italy. The product in his mind had to be highly performing but at the same time show his exuberant character.

The result is a line of products which are unique, produced and packaged with the highest degree of respect for mother nature and destined not only to athletes but to whoever has the desire to stand out from the crowd.

By wearing a Sbam product you are making statement that says you belong to a group of people who believe that being different is a strength!